| How to build your brand to make money |
| A brand will still be associated with your business in the minds of your prospects and customers. To build a truly powerful brand for your business you must connect your brand to a higher purpose.
You’ve got to be focused on bringing a greater experience; a greater sense of exclusivity; a greater amount of joy; a greater sense of prestige, of pride, of fulfillment (or whatever element of promise your brand is designed to do or deliver) to the market. In other words, your brand must be intrinsically connected to the needs of your niche!
If your brand is the sum total of all that you and your business does, and your niche is your clearly defined target group, how then do you align or position your brand is such a way that when faced with a choice your prospect chooses you instead of your competition?
Taken from the Coaching Club e-zine
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